Search Engine Optimisation (SEO)

SEO is basically the process of optimizing your chances of reaching the top of the search engines and increasing the amount of traffic your website receives .One of many important things to consider in regards to on page SEO optimization is to optimize your layout and to make sure that your site has great content

There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:

Page title

The page title is very important for SEO. Some SEO:s will say that this is not longer the case but I have found that the page title will have a big impact on your ranking. We do know that Google use click through ratio as one indicator that a website deserves to rank in a certain position in the search results. A well crafted title can therefore help you rank better by attracting more clicks even if it has no direct effect.

The page title should have your main keyword near the beginning of the title and it should contain extra information about what information the reader can expect to find on the page. Search for the term you want to rank for in Google and see which related phrases they show at the bottom of the page. Try to include elements from these phrases in your page tittle.

Meta description

The meta description is often used to by google to describe your webpage and you should therefore design a meta description that is designed to lure visitors to visit your page. Tell them why they should visit your page. Always include your main keyword near the beginning of the meta description,

Alt Tex

Make sure that all images on the page contains alt text. The alt text should describe what is on the picture and at least one of the images should have an alt text that contains your key word. Try to write descriptive alt text. Instead of “apple” writh “red apple on table with black background”

Bold text

Include one instance of the key word in bold text on the page. This is an old technique but it still carries some value.

Internal links

Make sure to link to other pages of your website from within the text. Include links in natural places. Make sure that all links are helpful for the reader who want to learn more.

External links

It can also be beneficial to include a link to a high quality external source that features informatics about the thing you are taking about. Do not be afraid to link out to other quality websites. It will not hurt you and it might even help you.

• On page SEO: This type of SEO focuses on all of the content that exists "on the page" when looking at a website. By researching keywords for their search volume and intent (or meaning), you can answer questions for readers and rank higher on the search engine results pages (SERPs) those questions produce.
• Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking to optimize your website. "What activity not on my own website could affect my ranking?" You might ask. The answer is inbound links, also known as backlinks. The number of publishers that link to you, and the relative "authority" of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on these websites (and linking back to your website), and generating external attention, you can earn the backlinks you need to move your website up on all the right SERPs.
• Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded. Image compression, structured data, and CSS file optimization are all forms of technical SEO that can increase your website's loading speed -- an important ranking factor in the eyes of search engines like Google, Bing, Opera, Firefox and loads more